Course summary
The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices. On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).
- Innovative and effective Management School, with our Marketing ranked 10th in the UK (Complete University Guide 2019).
- Vibrant international community: 60% of our Management students come from overseas and the 8,500 students at Royal Holloway, University of London are from 130 countries.
Modules
Mandatory Course Units
- International Accounting and Finance
- International Marketing Management
- International Strategy and Entrepreneurship
- International HRM & Organisational Behaviour
- Professional Business and Applied Research Skills
- Principals of Business Management and Economics
- Information Systems and Operations Management
- Management in Context (workshop series)
- Project Work for Managers (I): Integrated Marketing Communications
- Project Work for Managers (II): Marketing Research Skills
- Project Work for Managers (III): Independent Report (Marketing)
Assessment method
You will study seven mandatory units in general management over the first two terms. In addition, you will study three research units, including the Independent Report (6-8,000 words) in the last term, giving you the opportunity to study a Marketing issue in depth. You will also participate in a developmental unit over the first two terms, and workshops over three terms. Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.
Entry requirements
2:2 UK Honours degree or equivalent. Normally, we require a UK 2:2 (Honours) or equivalent in a relevant management subject, and less than three years of work experience.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | 6.5 overall with a minimum of 6.0 in all other sub-scores. |
Fees and funding
Tuition fees
| Republic of Ireland | £14800 | Year 1 |
| EU | £23900 | Year 1 |
| England | £14800 | Year 1 |
| Northern Ireland | £14800 | Year 1 |
| Scotland | £14800 | Year 1 |
| Wales | £14800 | Year 1 |
| Channel Islands | £14800 | Year 1 |
| International | £23900 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
All postgraduate fees are subject to inflationary increases. Please be aware that tuition fees can rise during your degree (if longer than one year’s duration). This means that the overall cost of studying the course part-time will be slightly higher than studying it full-time in one year.
This figure is the fee for EU and international students starting a degree in the academic year 2024/25. Find out more (https://royalholloway.ac.uk/studying-here/fees-and-funding/postgraduate/tuition-fees/)
These estimated costs relate to studying this particular degree at Royal Holloway during the 2024/25 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Provider information
Royal Holloway, University of London
Egham
TW20 0EX