Modules

You'll explore visual and verbal communication principles, international marketing strategies and contextual fashion and lifestyle concepts – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices and industry knowledge up-to-date.. Foundation Year: In your foundation year, you'll study five core modules: three short modules in the first study block and two in the second (one short, one long). These are all designed to help you explore the foundational elements of both creative practice and your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs. After your foundation year, you'll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skillset and the confidence to excel in your chosen degree subject when you join other students for the rest of your course. Modules: Explore Technique Apply Industry Launch Year one The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production. Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques. Modules Marketing Essentials Fashion Marketing Communications Belonging Branding Visual Communications Histories Year two Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods. Modules Global Fashion Futures Promotion Retail Collaboration Theories Year three You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project. Modules Professional Strategies Marketing Strategies Investigations Final Major Project Part 1 Final Major Project Part 2 The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment method

Foundation Year assessments are 100% coursework based Assessment will take place at the end of each module, and you'll get feedback and evaluation throughout the year. You'll be assessed through visual, verbal and written assignments, including your portfolio and a reflective journal. In your foundation year all assessments are pass/fail to encourage students to take risks and engage with the feedback provided. Progressing in your specialism Students studying on courses with an Integrated Foundation Year must successfully complete and pass all foundation modules before they can progress to the next stage of their course. Your specialism Summative Assessment is conducted via 100% coursework in the form of: Sketchbooks Digital Portfolios Written reports - digital Printed documents/publications Digital Communications files Verbal presentations and pitches Showcase and exhibitions There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing