Course summary
Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth. As part of this course, you’ll:
- Develop your expertise in the strategic management of integrated marketing communications and advertising
- Study broader marketing areas such as market research and digital communications
- Understand how to use your communications expertise to build relationships with specific target audiences
- Learn how to support the achievement of business objectives and development through marketing and advertising management
- Have the opportunity to be mentored by marketing practitioners
- 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*
- Optional year-long paid work placement in industry
- Professionally accredited by the Chartered Institute of Marketing (CIM)
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty
Modules
Year 1 Core Modules:
- Marketing Environments & Sustainability
- Introduction to Marketing Communications
- Marketing Data & Analytics
- Marketing Essentials
- Digital Marketing Decisions
- Practical Marketing
- Customer Journeys & Insights
- Principles of Advertising
- Integrated Marketing Communication
- Managing Marketing Projects
- Marketing Research
- Advertising Strategy
- Creativity & Innovation
- Media Planning Project
- Strategic Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
GCSE/National 4/National 5
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE