Course summary

Writing is everywhere. From the films we watch, the TV we stream and the books we read, to the social media posts we write, the marketing pitches that surround us and the news stories we receive across print and digital formats. Increasingly too, that writing is not produced by people, but by AI. Our Creative and Professional Writing BA embraces the interconnected nature of these forms in today’s world, as well as the challenges and opportunities brought by AI generated content. The course will help you to translate your love of writing into a career, equipping you with the skills needed to develop your own creative work and a distinctive voice, whilst simultaneously preparing you for the huge range of employment opportunities for which enhanced communication skills are essential. This course is built on authentic learning and ensures you’ll continually engage with visiting professionals from a range of creative industries. You’ll gain expertise in evaluating, critiquing and enhancing communications produced by others as well as generated by new technologies like AI. Alongside traditional forms of creative writing, you’ll explore new opportunities such as Instagram poetry, flash fiction, extended series for streaming platforms, podcasts and immersive performances. Your studies will also focus on routes into the creative and communication industries via a practical understanding of publishing, production and curation across digital and offline platforms. Professional Writing encompasses the wide range of styles and practices of writing used across businesses for purposes such as effective communication, content production, persuasion and promotion. This underpins careers in areas such as journalism, advertising, marketing and communications, production of educational guides and handbooks, public policy-making and content creation.