Course summary

Our contemporary Digital Business MSc prepares you for an ever-changing complex and digital landscape. You'll graduate ready to take on total responsibility to foster, implement and evaluate e-business initiatives, in all the functional areas of an organisation. Digital technologies have changed the way organisations conduct business. They afford new ways of working including fresh opportunities. They also present new challenges for digital businesses. Our Digital Business MSc prepares you for this ever-changing complex and digital landscape. In a world where decision-making is ambiguous, this course will challenge you. You'll need to think in new and varied ways for a turbulent and fast-moving digital age. There is great demand for e-business professionals. This master’s supports various career paths to further your career interests. What you'll learn: You'll cover the core components of digital business, which include:

• discussions on leading-edge technologies

• developing an appreciation of long-term business strategies

• the ability to focus on the enterprise and entrepreneurial components with a clear focus on creativity and innovation

• the alignment of people behaviour internally and externally to an organisation

• prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme

• benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age

• use industry-standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

• experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design of your digital business

• connect with, and hear from, digital and tech innovation leaders through guest lectures

• explore how to discover value and access challenges from emerging business and technology

• academic

• the public sector

• communities

• business

• industry

• Association to Advance Collegiate Schools of Business (AACSB)

• European Quality Improvement System (EQUIS)

• Association of MBAs (AMBA)