Course summary
- Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while still providing you with a strong foundation of core marketing skills.
- Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
- Explore key areas such as marketing strategy and operations, statistics, programming, database technology, and marketing analytics.
- Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.
Modules
For a full list of compulsory and optional modules please visit our course page.
Assessment method
Please visit our course page for current assessment methods.
How to apply
International applicants
Our International Student Support can help you with what you need to do before you arrive and when you get here as a new international student. They offer ongoing support throughout your studies whether that be setting up a bank account or arranging healthcare. Our Global Chums Buddy Scheme and our Intercultural Cafe provide opportunities to meet staff and connect with students. INTO University of Exeter provide pre-sessional English courses for international students as well as free insessional support. For more information about entry requirements, bursaries and scholarships and how to apply please visit our course page.
Entry requirements
A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. For full details, including English language requirements and international equivalencies, please visit our course page.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
In addition to tuition fees and living costs, your programme of study may have other costs associated with it, such as laboratory equipment or field trips. For more information about fees and additional costs please visit our course page.
Sponsorship information
We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our course page.
Provider information
University of Exeter
Northcote House
The Queen's Drive
Exeter
EX4 4QJ
Course contact details
Visit our course page Enquiry Form