Course summary

Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding. Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing. You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company. You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you. What you'll study Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context. We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology. You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns. An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.