University College Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This course is accredited by the University of Warwick OVERVIEW Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry. Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting. WHY CHOOSE THIS COURSE?
- Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
- Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
- Industry approved – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition
- Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry
- Digital marketer
- Social media manager
- Advertising account executive
- SEO specialist
- Pay-per-click (PPC) specialist
- Analytics manager
- Please refer to our website www.ucb.ac.uk for the latest updates to this course
Modules
YEAR 1
- Fundamentals of Content Production
- The People Perspective
- Essentials of Marketing
- Understanding Audience
- Digital Toolkit
- Social Media Management
- SEO and Digital Advertising
- UX Design
- Digital Content and Copy
- Campaign Planning
- Marketing Intelligence
- Advertising Psychology
- E-Commerce and Customer Experience Design
- Interactive Media
- Sales Management
- Strategic Marketing Management
- Marketing Analytics
- Managing Online Communities
- Marketing Final Major Project
- Research Project
- Advertising and Media Management
- Brand Management
- International Marketing
Assessment method
Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk ASSESSMENT Estimated breakdown of assessment for this degree course:
- Coursework – 68%
- Practical assessment – 24%
- Written examinations – 8%
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Recognition of Previous Learning (RPL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
International applicants
All non-EU international students can apply directly via our online application forms: https://portal.ucb.ac.uk/#/admissions/direct-application/intro Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their previous course matched for entry. Each application is considered individually and careful consideration is given to all information on your application form. We may also need to contact you regarding your immigration status or previous studies in the UK.
Entry requirements
Qualification requirements
UCAS Tariff - 80 - 96 points
A level - CCC - CDD
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM - MMP
Access to HE Diploma - D: 15 credits
Scottish Higher
HNC (BTEC) - P
HND (BTEC) - P
T Level - P
Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications. Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: [email protected]
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| Cambridge English Advanced | Level B2 | BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill |
| IELTS (Academic) | BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component | |
| Institution's Own Test | BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component |
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Republic of Ireland | £9250 | Year 1 |
| EU | £13500 | Year 1 |
| International | £13500 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
UK:
If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625.
This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise).
If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year.
If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England.
UCB does not charge for 24 or 48 week placements.
More information about UK Fees please go to our website here -
https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/
EU and International:
More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Provider information
University College Birmingham
Summer Row
Birmingham
B3 1JB