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Digital Marketing at University of Portsmouth - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Overview Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in. You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career. What you'll experience On this course, you'll:

  • Develop your marketing, social media and digital skills
  • Specialise in specific areas of digital marketing
  • Explore topics including big data, customer experience, social media, marketing ethics and sustainability
  • Access opportunities to gain micro qualifications, such as Google Garage
  • Use and analyse the same data as professionals in industry
  • Kickstart or boost your marketing career
  • Learn from academic staff with relevant experience in the field, including research and consultancy
  • Draw on our extensive links with the industry and hear from guest speakers
Careers and opportunities Companies are always looking for business aware students with a good understanding of marketing and strong digital skills. Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media. You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives. You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content What can you do with a Digital Marketing degree? You'll be in a strong position to pursue a career in fields including:
  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising
You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.

Modules

Modules Core modules include:

  • Essentials of Marketing
  • Contemporary Issues in Marketing
  • Consumer Insight and Analytics
  • Social Media Marketing
  • Digital Marketing Strategy
  • User Experience
  • The Collaborative Marketing Project
  • Independent Marketing Research Project
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language requirements

TestGradeAdditional details
IELTS (Academic)English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 176 with no component score less than 169.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 176 with no component score less than 169.
TOEFL (iBT)91 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing.
PTE AcademicAn overall score of 61 with a minimum of 54 in each skill.

Fees and funding

Tuition fees

EU £12000 Year 1
England £12000 Year 1
Northern Ireland £12000 Year 1
Scotland £12000 Year 1
Wales £12000 Year 1
Channel Islands £12000 Year 1
Republic of Ireland £12000 Year 1
International £17900 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation.
Digital Marketing at University of Portsmouth - UCAS