Course summary
Our new three-year Sport, Media and Culture, BA (Hons) degree programme equips you with a future career as a professional sports content creator and communicator across the contemporary sports mediascape. This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, you will see how our abiding interest in sport has shaped how we view the world. In addition to a socio-cultural investigation of sport and sports media, you will develop a robust understanding of the contemporary sports mediascape. This course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. Upon completion of the programme, you will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for your podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story. You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme. Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options in the third year. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media Society. Find out more about this course at https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-sport-media-culture/
Modules
Our sports media and culture modules will explore how sport is framed in the media, whilst also providing an insight into the way that sport, sporting culture and journalism have shaped the cultural life of contemporary Britain and the world. Not only will these modules give you a robust grounding in theory, but you will also be offered the opportunity to put this theory into practice with authentic assessments and practical opportunities. Our innovative programme has been designed to ensure that students are able to study, at least 40 credits, two modules each year, through the medium of Welsh. Our first year offers a compulsory suite of modules, to help you to gain a firm understanding of the area of sport, media and culture. Examples include: Introduction to Media Communication Creative Midea Platforms Pitch Invasion: Sport and its impact on society. Your second and third years will include a mixture of compulsory and optional modules, many of a practical nature, further enhancing key employability skills. Examples include: Pitch Perfect: Sports Commentary and Punditry Sports Public Relations Professional Sports Communication Placement Documentary Filmmaking and Broadcasting For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-sport-media-culture/
Assessment method
Students' academic attainment will be assessed exclusively using coursework, and will include a mix of academic assignments (critical analyses, media analysis and theses) and practical elements (for example, a tract of sports commentary, an episode of a sports podcast).
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P360
- Institution code:
- S93
- Campus name:
- Singleton Park Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
For applicants whose first language is not English, the Faculty requires a minimum IELTS score of 6 overall (with a minimum of 5.5 in each component) or an equivalent English test.
Entry requirements
Qualification requirements
A level - BBB
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
TEST!!!! - For the latest fee information, please check the individual course page on our website. Our full range of programmes are listed here: https://www.swansea.ac.uk/undergraduate/courses/
Further information on tuition fees can be found here: https://www.swansea.ac.uk/undergraduate/fees-and-funding/tuition-fees/
Provider information
Swansea University
Singleton Park
Swansea
SA2 8PP