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Marketing (with Foundation Year) at University of Northampton - UCAS

University of Northampton

Degree level: Undergraduate
Awarded by: The University of Northampton

Marketing (with Foundation Year)

Course summary

The Integrated Foundation Year offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance. If you have non-standard qualifications or do not quite meet the admissions requirements for Marketing we can offer you a fantastic opportunity to study a four year Marketing programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award. Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme. By studying at the University of Northampton, you can be sure that:

  • You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.
  • At UON we guarantee a room in our Halls of Residence for all new full-time, first year students who apply and accept their room offer by June 2024 - and we won't ask for a deposit for September 2024*.
  • Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).
  • Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.
  • Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.
The Northampton Employment Promise
  • In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.
✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/ for more information ✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Modules

INTEGRATED FOUNDATION YEAR: Stage One A • Transition to University – Learning to Learn (Compulsory) • Investigating Your Subject (Compulsory) • Foundation in Business, Marketing and Management (Compulsory) • Negotiated Learning Project (Compulsory) Stage One B • Foundations of Marketing (Compulsory) • Introduction to Marketing Communications (Compulsory) • Understanding Consumers (Compulsory) • Professional Skills for Marketing Practice (Compulsory) • Digital Marketing Essentials (Compulsory) • Foundations of Advertising Media (Designated) STAGE 2 • Tactical & Strategic Marketing (Compulsory) • Marketing Research and Insight (Compulsory) • The Customer Experience (Designated) • E-Marketing (Compulsory) • International Market Tactics (Designated) • Brand Management (Designated) • Public Relations Management and Practice (Designated) • Integrated Marketing Communications (Designated) • The Consultant Entrepreneur (Designated) • Insight and Analytics (Designated) • Managing the Communications Process (Designated) OPTIONAL PLACEMENT YEAR • The Placement Year Experience: Organisations in Context STAGE 3 • Marketing Dissertation (Designated) • Research Project (Designated) • Strategic Marketing Management (Compulsory) • Consumerism and Sustainability (Compulsory) • Global Marketing Consultancy (Compulsory) • Campaign Planning (Designated) • Business-to-Business (B2B) Marketing (Designated) • Content Creation for Marketing (Designated) • Entrepreneurial Marketing (Designated) • Digital Entrepreneurship (Designated) • Luxury Brand Management (Designated) • Business Challenge Project (Designated) Module information is quoted for 23/24 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 24/25 entry modules will be released in June 2024.

Assessment method

A variety of individual and group-based assessments are used including written reports, presentations, portfolios, projects, client briefs, multiple choice tests and examinations.


How to apply

Application codes

Course code:
N502
Institution code:
N38
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

The information for 2018 has not yet been announced
Marketing (with Foundation Year) at University of Northampton - UCAS