Course summary

The Commercial world relies on powerful imagery to give news stories and brand messages impact. Whether it’s socially concerned documentary or dramatic contemporary fashion imagery, commercial photography has the ability to communicate its message. On this course we aim to develop a visually expressive generation of fashion, documentary, editorial, portrait and advertising photographers. We’re looking for people who want to push creative boundaries, challenge industry perceptions and set the agenda for future generations of commercial photographers. Our students go on to create images for international magazines and newspapers, picture desks, ad agencies, fashion houses, and more. You’ll gain a broad understanding of photographic practice and theory as we guide you towards a career in the creative industries. You’ll graduate confident in the creative and critical visual language needed to work with teams in your chosen field. What you will study The course aims to provide a wide range of undergraduate students with the opportunity to develop a specialist career in photography, by nurturing technically proficient and professionally astute photography students as they mature into critically aware creative decision makers. You’ll gain a broad understanding of photographic practice and theory as we guide you towards a career in photography and the creative industries. The course will enhance your understanding of the creative industries and the roles within them by expanding your professional knowledge and identifying your individual career potential. It will also promote your personal development by undertaking academic and creative research which could lead to further study at postgraduate level. You'll develop your abilities in visual communication and photographic presentation. You’ll enter the industry confidently, invested in the creative and critical visual language needed to effectively collaborate within your field of practice. Approximately 55% of your time will be contact hours, including scheduled teaching sessions, but also supervised time in the workshop or studio, and the remainder will be independent study. 100% of assessment for this course is coursework based. You can choose to complete your degree in one of the following named awards:

• BA (Hons) Commercial Photography (Advertising)

• BA (Hons) Commercial Photography (Fashion)

• BA (Hons) Commercial Photography (Documentary/Editorial)

• Apply creative photographic ability, evidencing professional levels of ability, independent thought and understanding during the production of work.

• Apply professional understanding when identifying career opportunities, and placing own work within the creative/photographic industries.

• Apply a critical and theoretical understanding of photography within historical and contemporary contexts, offering opportunities to study at Masters Level.

• Show evidence of effective problem solving, research, communication and presentation skills through applying creative and conceptually considered solutions to professionally focused briefs.