Course summary

Why choose this course? – Through our Creative Agency, you’ll have the opportunity to work on paid live briefs for organisations – The Kingston Fashion department is globally renowned and all courses work closely with industry partners. – All students have access to our world-class workshops and making spaces including digital media labs, 3D workshops, printmaking, film and photography facilities. Why choose Kingston? This course will empower you to discover your creative self and your future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that you can expand your knowledge and explore ideas. The course encourages you to pursue and practice areas of personal interest, co-create projects and take ownership of your learning. You will learn the skills of image making, creative direction, graphic design and editorial copy needed to produce visual content for fashion brands. You will explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences. Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. You will therefore develop business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry. If you are enrolled on the 3-year BA Fashion Promotion and Communication course, you have the option to take a year out on placement in the UK, or to select that pathway upon admission/application to the course. You will take an additional year between the second and final year of study (4 years study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.