Course summary
This course is specifically aimed at International students, supporting those wishing to gain practical work based experiential learning. Together with studying your chosen course we are offering an additional 6-month placement opportunity, making the course 18 months in length. This allows students to put into practice the skills and techniques developed throughout the Master’s degree within a UK environment after completing the 12-month taught programme. This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of relevant case studies and projects.
- Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making.
- The focus of this course is the development of the strategic brand leaders of tomorrow.
- On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management.
- Further specialisation and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of research project.
- The 18-month route has the opportunity to undertake a 6-month placement element at the end of the 12 month taught programme.
Modules
You will study the following modules: Core modules Strategic Marketing Management Strategic Brand Management Contemporary Consumer Engagement The Global Professional Your course provides you the option to select from 6 modules which may include: Intelligent Business Information Systems Managing Sustainable Challenges Managing Employee Relations Global Business and Human Rights Emotional Intelligence for the Effective Leader Management Accounting Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation MSc Professional Practice Placement The Professional Practice module gives you an opportunity to reflect on your personal and professional development and put theory into practice through professional work experience. This route must be chosen at the point of application by selecting the specific (Professional Practice) route as the placement adds a further 6 months to your duration of study. Due to the competitive nature of the placement route the Professional Practice course has limited availability and places are capped. Placements are not guaranteed and are secured through a competitive process. You may be required to undertake formal application processes and interviews with placement providers in order to successfully secure a work placement. Assessment of this module is in the form of a reflective log.
Assessment method
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- AACSB International
Entry requirements
Entry requirements for Professional Practice courses are normally: * An Honours degree (2:1 or above) or equivalent professional qualification, in any subject. * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 7.0 overall with no element lower than 6.5 (a minimum of TOEFL 550 (Computer Based Toefl 213) score) or equivalent will be considered acceptable.
Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.
Fees and funding
Tuition fees
| EU | £18700 | Year 1 |
| International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition supervision and examinations. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X).
Please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.
Sponsorship information
For further information please visit https://www.hud.ac.uk/postgraduate/funding-studies/
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH