London South Bank University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world. The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years. Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
Modules
Foundation Year • Apps and Applications • Academic Development • Business Communication and Culture • Problem-solving for business • Data-handing for Business and Marketing • Introduction to Marketing Year 2 • Principles of Marketing • Marketing in a Digital World • Finance & the Economy • The Discovery Project • Management and Organisations • Data for Decision Making. Year 3 • Understanding the Consumer • Your Marketing Career • Integrated Contemporary Communications • Media Relations • Creative Advertising and Media Planning. Option: Students can choose 1 option from: The Digital Economy OR Managing the Customer Experience OR Fundamentals of Project Management Year 4 (Placement option) Year 5: • Managing Products and Brands • Promotional Media and Campaign Strategies • Marketing and Digital Marketing Strategy & Planning • Applied Project. Option: Students can choose 1 option from Strategic Market Channels OR Social Responsibility & Ethics OR Contemporary Issues in Digital Marketing OR Volunteering
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N60F
- Institution code:
- L75
- Campus name:
- LSBU Main Site - Southwark Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 52 (the minimum score required in each skill area is 51)
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
A level - CC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MPP
Access to HE Diploma
Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Read fees and funding information at https://www.lsbu.ac.uk/study/undergraduate/fees-and-funding
Provider information
London South Bank University
103 Borough Road
Southwark
SE1 0AA