University of Manchester has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design, creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. On this course, students develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. Students also consider the global nature of the fashion industry and its impact on marketing. A key feature of fashion marketing in this course is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the course.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- 3S61
- Institution code:
- M20
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma
Scottish Higher
AS
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D - DD
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) - D
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D* - D
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) - Not accepted
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 35 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Extended Project
Cambridge International Pre-U Certificate - Principal - D3, D3, M1
GCSE/National 4/National 5
OCR Cambridge Technical Extended Diploma - DDD
OCR Cambridge Technical Diploma - D*D - DD
OCR Cambridge Technical Foundation Diploma - D*D - DD
OCR Cambridge Technical Extended Certificate - D* - D
T Level - Not accepted
The University recognises a number of foundation programmes as suitable for entry to this undergraduate programme: Applicants completing the INTO Manchester in partnership with The University of Manchester international foundation programme are required to achieve AAB and an EAP score of Grade C (with nothing below a D) . Applicants completing the NCUK International Foundation year are required to achieve AAB and an EAP score of Grade C (with nothing below a D) . Applicants studying other Foundation programmes should contact the academic School to check if their qualification is recognised for entry to this programme and for specific entry requirements.
Additional entry requirements
Interview
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | With no sub-test below 6.0. |
All applicants to the University (from the UK and Overseas) are required to show evidence of English Language proficiency. The minimum English Language requirement for this course is either: - GCSE/iGCSE English Language grade C/4 - IELTS 6.0 with no less than 6.0 in each component - An acceptable equivalent qualification Please note that if you hold English as a Second Language iGCSE qualification, we may also require you to offer one of our acceptable equivalent or achieve a higher grade in your iGCSE than the one stated above. The UK Visas and Immigration (UKVI) requires that every student from outside the UK and the EU must show evidence of a minimum level of English Language in order to be granted a UK visa to study at undergraduate or postgraduate level. This level is often referred to as the 'B2 level'.
Acceptable English Language Qualifications
https://www.manchester.ac.uk/study/international/admissions/language-requirements/
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see our website for the International Fees for each course.
Provider information
University of Manchester
Oxford Road
Manchester
M13 9PL