Course summary

This dynamic course gives you the skills needed for a career in the fast-moving world of 21st century fashion. From concept to realisation, on BA (Hons) Fashion at AUB, you’ll experiment, interrogate, and develop design practises appropriate to your individual design philosophy. You’ll creatively explore traditional and modern techniques, cutting edge digital fashion technology, craftsmanship, product development and presentation. You’ll investigate connections between concepts of dress, fashion and the body as a site for artistic expression. The social and ethical climate of fashion is a critical force; it’s central to course debate and practice. How we understand fashion’s impact will inform creative solutions and help you to become effective change makers for a more sustainable and inclusive world. AUB Fashion are award winners in innovation, with a portfolio of student successes which is internationally recognised through graduate destination, exciting industry collaboration and inspirational speakers integrated into the DNA of the course. During your time at AUB you’ll construct a unique portfolio of skills to support your career launch. We celebrate your individuality and will help you to realise a tailored path within the fashion industry and community at this critical time in history. What you will learn Level 4 (first year) First year prioritises creative exploration and skill set submersion. It focusses on fundamental skills as an enriching foundation for your student journey. Level 5 (second year) Level 5 prioritises innovation, market awareness and industry practise. Building on your knowledge of fundamental rules from Level 4 you are now encouraged to challenge them, critique the status quo, and innovate solutions to problematics within fashion industry and culture. Level 6 (third year) Level 6 consolidates skills developed through previous levels in preparation for graduation and your career launch. It’s considered by graduates as the most challenging and exciting time of their university experience. 100% of assessment for this course is coursework based. You can choose to complete your degree in one of the following named awards:

• BA (Hons) Fashion (Design)

• BA (Hons) Fashion (Design Menswear)

• BA (Hons) Fashion (Design Technology)

• BA (Hons) Fashion (Product)

• Relate specialist knowledge and critical skills developed within contemporary fashion practice to emerging trends at the forefront of the global fashion design industry.

• Adapt to and engage with a breadth of challenges that exist in a fast changing professional environment, and engage in new developments and ideas around the development of fashion products.

• Demonstrate an ability to contribute to and collaborate with peers, companies and brands at diverse levels of the industry, through practice and engagement with established contemporary brands and fashion businesses.

• Demonstrate an awareness of creative business practices in relation to employability and professional development.

• Build on networks of professional contacts to open up new opportunities for engagement in professional projects.

• Apply transferable skills, exercising initiative and personal responsibility.

• Extend academic learning as an independent, self-reflective and creative practitioner, fully prepared for professional environments or postgraduate study.