Course summary
Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour. Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. As part of this course, you’ll:
- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
- Learn how to understand the thought processes behind every consumer purchase
- Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment
- Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance
- Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice
- Develop acumen in business management so you can oversee finance, economics, accounting and people
- Gain the practical experience needed to impress potential employers
Modules
Year 1 Core Modules:
- Understanding Markets & Customers
- Accounting & Finance for Managers
- Business in Action
- Data Decisions & Understanding AI
- Managing Organisations & People
- Global Business Environment
- Developing Professional & Employability Skills
- Market Analysis
- Business Finance
- Operations & Supply Chain Management
- Managerial Decision Making
- Sustainable Marketing Planning
- Consultancy Project
- Governance, Ethics & Corporate Social Responsibility OR Work Placement
- Digital Strategy OR Contemporary Brand Management
- Business Strategy
- Strategic Marketing
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 120 points
GCSE/National 4/National 5
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE