Course summary
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options. Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing
Modules
Sample modules may include: Career and Professional Development Cross-Cultural Marketing and Consumption Global Marketing Management International Strategic Management Market Research Check our website for more details about the course structure.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
Normally a good undergraduate honours degree (2:1 or above) for MSc Marketing (International Marketing). IELTS: 6.5 overall with no element less than 6.0
Fees and funding
Tuition fees
| Republic of Ireland | £14100 | Whole course |
| EU | £26000 | Whole course |
| England | £14100 | Whole course |
| Northern Ireland | £14100 | Whole course |
| Scotland | £14100 | Whole course |
| Wales | £14100 | Whole course |
| Channel Islands | £14100 | Whole course |
| International | £26000 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH