Course summary

The events industry dominates the media, delivers objectives, and creates positive impacts. It will very soon again fill transport systems, hotels, outside spaces, and venues. 2019 was a landmark year for the industry, reporting spends of £70 billion, over 50% of spend in the UK visitor economy, providing over 700,000 jobs, and generating £165 billion in trade at business events. The chance for the UK to utilise the vitality, excitement, and business and social benefits created by events demonstrates that it remains a welcoming and open industry in a changing political and trading framework. The events industry has come far in terms of its enormous breadth, global competitiveness, expertise, and an indication of how critical it is as part of the government’s strategy to kick-start the economy after the pandemic. This will be an unparalleled opportunity to use both business and leisure events to showcase the country’s abilities and resources, and raise the nation’s pride in doing so. Thus, driving demand for specialist graduates, who not only understand the theories of business and events management but are also equipped with practical experience. This course is designed to prepare graduates for the business and events sector and blends both academic practices with the study of core business skills and management concepts, alongside a live project. In completing this course, students will identify career pathways and develop the professionalism to achieve them.