Course summary

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint-honours degree offers you the chance to study a degree in business with a creative focus. Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses. You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills. Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course. In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities. The relationship between design and marketing is becoming increasingly more strategic and business-driven, and this degree gives you the skills to succeed, whichever career path you choose. This course is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Accredited Degree programme.