Course summary

Why Global Marketing? With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

• We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.

• Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.

• Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.

• You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.