Course summary
September 2024 Entry: please note there is no entry for Year 1. This course is only accepting applications onto Year 2 or Year 3. If you are interested in Year 1 entry please take a look at our BA (Hons) Digital Marketing and Public Relations course (P212). Our professionally-recognised Public Relations and Marketing Communications degree provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing. Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship. You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined. On this course you will:
- Experience an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.
- Gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic and shareable digital content for a range of social media platforms.
- Find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics and metrics.
- Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability)
- Be taught by internationally renowned academics who are actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course
Modules
Year One Studying Media and Communications Introduction to Marketing Digital Content Creation Media and Communication Industries Media Production: Skills and Techniques Media Production: Video Projec Year Two Popular Media Cultures Media Campaigning Media Production: Online Journalism Event Management Analytics, Insights and Impact Digital Business and e-Commerce Year Three Campaigning and Practice Advertising and Marketing Communications Experiential Marketing and Consumer Behaviour Designing a Research Project Persuasive Communication Plus one option Year Four Professional Communication Placement Strategic Marketing Management Dissertation Plus one option Year Three and Four options may include: Organisational Behaviour Photography and Visual Culture Film Festivals Communication Arts and Activism Political Communication Radio and Audio Media Photography Practice Pop Music International PR Screenwriting Film and the Family
Assessment method
We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P211
- Institution code:
- Q25
- Campus name:
- Queen Margaret University
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Year 2: HNC/HND in a related subject with B/CB in the graded unit Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher A Level: BBB in relevant subjects Year 3: HND in a related subject with CB in the graded units We can consider applications to level 2 or 3 with suitable qualifications. Agreed articulation routes from Scottish HNC and HND programmes can be found here: https://www.qmu.ac.uk/study-here/access-to-higher-education/college-leavers-and-mature-students/
Entry requirements
Standard Qualification Requirements
UCAS Tariff - Not accepted
A level - BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Access to HE Diploma
Scottish Higher - BBBB
International Baccalaureate Diploma Programme - 28 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H2, H3, H3
Scottish HNC - Pass
Scottish HND - Pass
We accept many different qualifications, but cannot list them all here. Please contact the Admissions Team for further information or advice if you are thinking of taking a course of study. We welcome applications from international and EU applicants and you can find information on specific entry requirements by country here: https://www.qmu.ac.uk/study-here/international-students/information-for-your-country/. We also welcome applications from mature students, or people holding qualifications such as Access courses or OU modules. The Scottish Wider Access Partnership (SWAP) offers a range of local Access courses and those that are accepted for entry are listed here: https://www.qmu.ac.uk/college-qualifications
Minimum Qualification Requirements
Scottish Higher - BBCC
English language requirements
IELTS with an overall score equivalent to 6.0 and with no individual component less than 5.5.
QMU English Language Requirements
https://www.qmu.ac.uk/study-here/international-students/english-language-requirements/
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Scotland | £1820 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| International | £8000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Students from England, Northern Ireland, Wales and Republic of Ireland: full-time Rest of UK fees will be charged for the first three years of study. The fourth year is free.
Provider information
Queen Margaret University, Edinburgh
Queen Margaret University Drive
Musselburgh
Edinburgh
EH21 6UU