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Marketing and Brand Management at Nottingham Trent University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world. Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project. Upon graduating you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. You will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. Designed for aspiring brand specialists This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry. Nottingham Business School have both EQUIS and AACSB accreditation. We are ranked in the Top 20 for Marketing in The Complete University Guide 2021. We are one of only six UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). NBS is also recognised by the Small Business Charter, as we play an effective role in supporting small businesses, local economies and student entrepreneurship.

Modules

Your first semester modules will ensure that you develop a solid understanding of the principles of marketing, customer experience and global marketing strategy. You will then advance to focus on brand management, the brand development process and contemporary perspectives in brand marketing and consumer engagement. Your final semester will be spent undertaking an experiential project, in the form of a consultancy experience project, an internship experience project, or a business research project.

Assessment method

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects. The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required.


Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information about our fees and funding, please visit: https://www.ntu.ac.uk/course/nottingham-business-school/pg/msc-marketing-and-brand-management.
Marketing and Brand Management at Nottingham Trent University - UCAS