Course summary
Gain thorough grounding in the principles and practice of marketing. You’ll have the expertise for a career in this highly dynamic sector in the world economy. As part of this course, you’ll:
- Develop expertise in managing all aspects of marketing activity
- Study topics such as research, branding, communications and optimising the use of digital content
- Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets
- Have the opportunity to be mentored by marketing practitioners with a wealth of professional experience
- Utilise the university's local and national marketing links to secure a paid work placement
- Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events
- Work with real-life clients to gain hands-on marketing experience
- Learn from and connect with industry leaders at Leeds Business School's guest lecture series
- Take a major steps towards gaining accreditation from the Chartered Institute of Marketers
- Get your work published on the Marketing Leeds site
- Professionally recognised course
Modules
Year 1 Core Modules:
- Introduction to Marketing Communications
- Marketing Environments & Sustainability
- Marketing Data & Analytics
- Marketing Essentials
- Digital Marketing Decisions
- Practical Marketing
- Customer Journeys & Insights
- Marketing Research
- Integrated Marketing Communications
- Managing Marketing Projects
- Sustainable Marketing Planning
- Marketing Consultancy Project (year-long module)
- Creativity & Innovation
- Digital Strategy
- Strategic Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
GCSE/National 4/National 5
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE