Course summary

Develop the skills, knowledge and confidence needed to play a key role in major business decisions. Our strategic perspective will help you understand management and marketing on a global scale. You’ll explore the ways marketing can boost growth. Take a closer look at branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution. On top of this, you’ll consider the value of a well-designed human resource strategy and key financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory and learn to challenge your own assumptions. You don’t need a business or management degree to join us. Our students have varied work and academic experience often with a science or technology background. What you'll study On our Marketing MBA, you’ll find out how to create and manage brands that build customer value and brand equity. You’ll uncover how to find competitive advantages through marketing, how to put effective plans into action, and what can affect success. You’ll learn what you need to join top level discussion on strategic marketing. Master strategy as a core leadership skill. You’ll also unlock insights in the financial data available to managers as they make decisions, and study how to put it in context. Our experts will help you discover how businesses innovate. You’ll get the tools you need to effectively assess innovation and take an idea from paper to production. Our strategic perspective is a valuable approach that gives you an advantage in the boardroom. By the end of your MBA, you’ll understand critical aspects of business in a global context.