Course summary

Developed directly with the industry to ignite the mind of the true creative thinker, this course will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media design, animation and motion graphics, app development and brand communication. With problem solving, consumer- driven strategy, digital campaigns and social media, you will explore the full life-cycle of a product or service from concept though to market. As a graduate, you leave us primed for your exciting life as an innovative digital designer, adept in leading valuable design and digital practices. Developed in close conjunction with our BA (Hons) course in Graphic Design, the BA (Hons) Digital Design course offers digital campaign and commercially focused briefs through shared modules. Throughout your three years of study, you have access to a wide range of industry-standard equipment, software and iMacs in our large design studio. During the programme, you are be encouraged to submit to national and international competition briefs, such as those set by Design & Art Direction (D&AD), Young Creatives Network and You Can Now (YCN). Regular live projects and guest speakers from the industry will enhance your portfolio and learning. Collaborative projects and placement opportunities are encouraged during your study to establish yourself as an emerging designer within this growing and fast-paced industry. You have the opportunity to learn about and incorporate other subjects into digital design such as photography and 3D design. There is the creative freedom to experiment with exhibition design and collaborate with other programmes to enhance your portfolio, as well as engage in live project work from leading international design and advertising agencies, which have included, Visualsoft Ecommerce, Luxxlabs, LSM, 88 Design, Boho Zone & Narrative. Once you have developed your base knowledge within graphic design, you can build your own direction as you begin to specialise in your chosen field. Your final year will be more industry-focused as you begin independent and self-directed projects, developing your individual style as a designer.