Course summary

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting-edge skills in disciplines such as customer acquisition, analytics, eCommerce strategy, digital (website) development, content marketing, digital CRM (customer relationship management), digital communications (including social media marketing), digital promotion and user experience. These areas are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates that this subject degree provides. Why study BSc Digital Marketing at Aberystwyth University? Digital Marketing is now fully integrated across all marketing disciplines and is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline. In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a CIM qualification whilst progressing through your degree, or gain exemptions for certain CIM Modules. Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and fi nancially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).