Modules

In modules preceding the culminating project, students will develop their skills to articulate how their project aligns with the professional opportunities of their creative discipline. The Envisioning Creative Practice module and the Creative Professional Development module will increase students’ awareness of areas of artistic entrepreneurship and business management relevant to the students' chosen music specialism. During music business-focused tutorial sessions, students will study strategic management, marketing and branding planning. They will work with a draft concept of their creative final project to generate a business plan with consideration toward potential audiences, placement, and funding opportunities for the project. Students will be supervised in the advanced aspects of their creative discipline, encouraged to identify a potential (commercial) output for their work and to look for ways to individualise their creative vision. Students will form a collection of material that would equate to a press pack/professional profile and a marketing presentation that explains the impact and originality of the project. In the Professional Creative Contexts module, students will also develop the ability to articulate their interests and the importance of their project by investigating the broader contexts for their proposed creative project. Through research training and methodology, students will place their interests within the contexts of larger cultural, historical, political and/or social frameworks to which they are contributing as creators and scholars. Students will manifest these aims in the form of a portfolio of written work (such as programme notes or an album press release) and one lecture demonstration that explores the conceptual framework of the project. After their Creative Research Project/Dissertation is realised, students will evaluate the success of their projects during the Creative Project Evaluation module, gathering data to measure the levels of public engagement and the impact of their creative project. From this data and from self-reflective practices, students will assess and refine their project further for the development of future professional projects.