Course summary

Calling all creative, detail orientated and innovative individuals. Our Marketing programme provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest communications strategies whilst working with real-life organisations to implement them. A marketing related degree is the perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to succeed at a local and global level. The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are selling to is critical to the success of a business. Pathways Our marketing programme gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big career decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the pathway which leads to your chosen career. Marketing Pathway In a rapidly changing world, the only constant is that we live in a consumer driven society and consequently the marketing function sits at the heart of modern business practices. We’ll help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to research, plan, develop and deploy marketing as an effective strategic business tool. Marketing and Media Communications Pathway Jump into the vibrant, buzzing and fast-paced world of marketing, communications and media. Our degree allows you to hit the ground running with a mix of practical theory and hands-on experience, meaning you to learn the latest communications strategies whilst working with real-life organisations to implement them. If you're an inquisitive person then our marketing and media communications degree is the perfect way to keep your fingers on the pulse of the latest developments in the industry. Why study at Buckinghamshire New University? Our industry-experienced academics have specifically designed our courses to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. We have drawn upon our ongoing relationships with leading organisations, from major media owners, and agencies to research and digital data companies. The teaching team has a wealth of experience and creates a working ethos that will enable you to develop, not just highly relevant skills and knowledge, but also apply these in a variety of different ways. This manifests in guest speakers, and in assessments based upon real world projects. The university’s close proximity to London, the UK’s hub for media and marketing agency world, aids in this. Whatever your area of interest we have you covered, our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects we will ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including, the global business environment, introduction to data analytics, strategic marketing, consumer brand relationships and Integrated Marketing Communications (IMC) strategy and planning. Opportunity modules are a key part of the BNU curriculum. You’ll choose modules from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.