Course summary

Discover what it takes to build companies, recognisable brands and valuable connections in a fast-moving industry on this online Business & Marketing course. Learning from tutors with real experience, you’ll develop a future-focused toolkit to get a head start in the world of business. You’ll learn about digital marketing, market-research, data analysis, brand development, leadership and strategic operations– all underpinned by a conscious focus on civic responsibility and corporate sustainability. You’ll also develop in-demand professional skills that are highly sought after by employers. You’ll hone your project management abilities on website design, event promotion activities and social action plans, all while exploring ethical considerations such as sustainable practice and individual wellbeing. Taking on challenges with a diverse network of peers, you’ll gain valuable team-working experiences that mirror production environments; collaborating across disciplines and responding to client briefs. You will: Build your understanding of business operations and sector challenges Develop market research and data analysis skills to deliver effective business and marketing strategies Hone vital team-working skills by collaborating on projects with peers Develop an ethical approach to your professional practice, exploring sustainability within company culture, events and marketing Build a network of contacts to promote and grow your entrepreneurial ideas Gain the leadership skills needed to build a career in business and marketing