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Marketing (Including Placement Year) at University of Essex - UCAS

Course options

2024 - 20252025 - 2026
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University of Essex has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Course summary

How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers? The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete. This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets. You study topics such as:

  • digital marketing and social media
  • the principles of markets, marketing and selling
  • marketing strategy and planning
  • services marketing
  • business-to-business marketing
  • consumer behaviour
  • marketing communications
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business. You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector. The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates. This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market. This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world. BSc Marketing can also be taken with an optional study abroad or placement year.

Modules

Many of our courses offer a choice of optional modules to tailor your learning experience. More information about these can be found on the University of Essex website.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N504
Institution code:
E70
Campus name:
Southend Campus
Campus code:
S

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

At Essex we consider your whole application – not just grades. If you don’t meet the exact grade requirements, you may still be considered. We’re dedicated to helping students from underrepresented groups to access an Essex education. We may give you a Contextual Offer up to two A-Level grades below our standard conditional offer based on where you live, your school, and other details from your application. Involvement in our on-campus events may also support eligibility for a Contextual Offer.

Please click the following link to find out more about qualification requirements for this course

https://www.essex.ac.uk/undergraduate/applying-to-essex

Student Outcomes

Operated by the Office for Students
80%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £20500 Year 1
International £20500 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Fees displayed are for 2024-25 entry. Fees may increase for each academic intake and each academic year of study.
Marketing (Including Placement Year) at University of Essex - UCAS