Course summary

MA Cultural and Arts Management at Winchester aims to prepare students to work successfully at management level in artistic and cultural organisations. The programme is relevant to students who already work in the creative industries and are interested in professional development, or those who seek a career in the sector. The creative industries are a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability. Students' understanding of management in the creative industries is developed, as the relationship between the business process and the creative process is examined. Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment - the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends. All assignment topics are individually tailored to make sure that every student relates them to their own areas of interest within the cultural industries, from music to painting, from dance to millinery. The final assignment is a professional project - it could involve organising an exhibition or a tour, starting up a small company or implementing a marketing campaign.