Modules

In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge Year one: During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills. Modules Market Intelligence Present and Future of Marketing Communications The Art of Strategy Decision Making and Consumer Behaviour Design Thinking Navigating Uncertainty Year two: Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market. Modules Complex Problem-Solving B2B and the Marketing Ecosystem Intelligent Brand Building Demonstrating Sustainability Financial Insights Collaborative Project: Marketing in Digital Environments Year three: You’ll be responsible for finding your own placement, with support from the RealWORKS employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your placement year You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four: As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses. Modules Creative & Ethical Leadership DataLab: Generation, Analysis, Iteration Consumer Psychology and Emotion by Design Crafting Your Future: Professional Practice and Research Social Action Project The modules listed are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing