Course summary

Why this course? • Accredited by The Chartered Institute of Marketing (CIM) and by the Chartered Management Institute (CMI) • Option of a one-year work placement, after year two • Silver in the 2023 Teaching Excellence Framework (TEF) for delivering high quality teaching, learning and outcomes for its students About this course This Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing. The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. Our academics will work with you to connect your learning to the realities of business and management. You will be supported throughout by academic guidance tutors, who will work with you to map your career development and provide guidance. There’ll be many other opportunities to develop and learn as well, including a career mentoring scheme, student-led Business Society and online careers portal. Through our Business Readiness module, you will recognise, track and develop your own increasing ability to add value to organisations, so you can communicate that effectively to employers when you graduate. This course is offered as a degree with foundation year – a four-year programme which provides an additional foundation year at the beginning of the degree, that will give you academic and practical experience, as well as the skills you need to ensure you are equipped to successfully complete your chosen degree. Skills You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. You will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market. Career opportunities You will be equipped to work in a wide range of marketing roles, either in an agency or the marketing functions of an organisation. You will have the skills to work as an advertising executive, marketing manager or communications manager or in another marketing-related role.