Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, such as branding, advertising, digital marketing and market research. The foundation year of the course will help you build a solid foundation for a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally. Upon graduation, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
In the foundation year, the modules are: · Business Communications · Management Skills · Marketing for Business · Global Business During the degree part of the course, the modules are: Year 1: · Professional and Academic Skills · Managing People in Professional Marketing Roles · Principles of Marketing · Using Business Data · Global Business Environment · Contemporary Digital Landscapes Year 2: · Consumer Behaviour · Strategic Leadership · Marketing Research · Integrated Marketing Communication · Marketing Operations and Logistics · Strategic Brand Management Placement year: · UK Work Placement · International Study/Work Placement Final year: · Contemporary Issues in Global Marketing Strategy · Digital Marketing Disruptions · Creativity and Innovation · Placement Review and Report (for students undertaking a placement year) · Marketing-Related Live Project (for students not undertaking a placement year) · Dissertation · Internship · Marketing Simulation
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include:
- Formal examinations
- Phase tests
- Essays
- Group work
- Presentations
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 72 points
We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £7950 | Year 1 |
| Northern Ireland | £7950 | Year 1 |
| Scotland | £7950 | Year 1 |
| Wales | £7950 | Year 1 |
| Channel Islands | £7950 | Year 1 |
| Republic of Ireland | £7950 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please note: UK (home) tuition fees for the degree years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 24/25 academic year.
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options. www.coventry.ac.uk/international-students-hub/international-pathways/
Provider information
CU London (Greenwich)
6 Mitre Passage
Greenwich
SE10 0ER