Course summary

About this course The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This area includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing. You will gain a strong foundation in all aspects of business with an opportunity to further develop your skills in marketing. Your broad background in business and management skills will prepare you for a range of graduate roles and sectors. A focus on marketing will give you an edge in the job market if you develop an interest in working in this field. Please note that this course is subject to validation and we are currently in the process of developing it. To register your interest, please visit kingston.ac.uk/undergraduate/courses/business-management-and-marketing/ and we will contact you with further information as soon as it is available. Reasons to choose Kingston – In just three years you’ll graduate with both a business degree and the real-life practical experience that employers are looking for. – Kingston Business School has received a Business Accreditation by the Association to Advance Collegiate Schools of Business (AACSB). This award is earned by just five per cent of the world’s business schools and recognises the high quality and standards of our teaching. – You’ll be exposed to all aspects of management and supported to pursue your individual career ambitions.