Modules

Please note: this is not a complete overview of modules. For the full overview, please visit our website. Level 4: Tell a Story: Screen Sense: Explore history of the creative screen industry, including looking at the different perspectives on storytelling that exist. Begin to explore the world of reaching, building, and engaging with your audience, taking into account topics such as risks and ethics. Tell a Story: Craft Skills: Basic overview of the tools, crafts, techniques, and skills that are needed for screen grammar and different screen formats. You will explore the use of digital video equipment with your storytelling, as well as the impact of directing, camera, sound, editing choices on the final product. Tell a Story: Production: Incorporate previous modules to make your own coherent production. As part of this, you will find an audience, consider how your choice impacts the filmmaking and storytelling decisions you need to make, and tell them a story. Change Hearts: Screen Industry: Consider the history and current business practices of the screen industry. Explore the use of audience studies, research, and project management skills, as well as recognising the importance of budgeting, scheduling, and financial planning. Level 5: Change Minds: Screen Industry: Learn about the history, business practice, content, and technology commonly used in the screen industry i.e. audience aggregation and targeting, and verbal or digital promotion methods. Explore how different types of research can be used and applied to the industry, as well as the visibility of commercial ideas and concepts that portray brands and express an identity. Business Management: Learn about intellectual property and copyright; legal and ethical requirements, codes of practice and documentation, producing budgets, and other financial resourcing projections. Explore how to create and manage marketing and sales plans, and how you can create copy to market and support productions. Change Minds: Entrepreneur: Deploy project management, financial, marketing and technical skills by researching and creating a business plan or producing a piece of advertising or branded content designed to alter consumer opinion and behaviour. Entertain Me: Screen Industry: Look at the evolution of industries and audience relationships, including how these go together with key storytelling conventions and dramatic principles. Look at commissioning, funding, project management, and distribution across platforms and territories, and secondly, the resolution of problems through the use of resources and outside research. Entertain Me: Entrepreneur: Use different methods of research, business, and project management skills and industry awareness in the production of a short film, TV pilot or feature film excerpt or trailer or the building of a comprehensive pitch deck and business plan for a film or television series. Level 6: Becoming Influential: Screen Industry: Delve into the creative forces, democratic business practices, and economic drivers of the screen industry through the example of webisodic story production and delivery. Explore of a sustainable vehicle for audience connectivity, loyalty, and brand communication. Strategic Business Thinking: Consider entrepreneurial and strategic management principles in the screen industry, including: growth policies and change, sustainable business models and ethical research, audience development and sustainability, and securing finance. Explore the impact of business and production activities on both society and the environment. Be Entrepreneurial: Project: Integrate a wide range of key business, strategic management, communication, leadership, team-work and production skills to research plan/schedule, finance, produce and/or distribute a graduation project using original research.

Assessment method

The BA (Hons) Film & Screen Business programme is made up of Level 4, 5 and 6 modules delivered over six consecutive semesters, each focusing on a key area of business within the screen industries. In each semester you will study three modules: Screen Industry, Business Skills and Entrepreneur. By meeting the learning outcomes, students develop knowledge and understanding, critical analysis and practical skills to help you to become a great business practitioner within the creative industry. Screen Industry covers the knowledge and understanding of the different business models in the environments you are going to work within. You will then be assessed on your core competencies in these modules. Business Skills are the core technical skills you need to successfully run a business and become part of the next generation of creative entrepreneurs. Entrepreneur is a combination of the skills learned in the Business Skills and Screen Industry modules which are then applied to a practical brief as part of your key project. This could be setting out a business plan, running a marketing campaign, financing, and helping produce a short film or project managing a film festival. You will graduate with a degree, a portfolio of professional content, and a business plan to help you navigate the complex media and creative industries job market.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS