Course summary

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme. *Why study this subject? Advertising is a global business, with new creative ideas being constantly in demand. Meaning there is a flow of opportunities for fresh talent. Whether you want to create those unforgettable Christmas ads, brand awareness pieces or social-change campaigns, this course will give you the skills you need to create a book ready to blow-away agencies all of the UK and the world. Why study at Buckinghamshire New University? For the last 25 years its students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard. Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in both your first and second year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do. Students are also encouraged to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. All this adds to the employability of our students. 2022 saw our students bring home two D&AD New Blood Pencils. You’ll also benefit from our mentor scheme, MyMentor, where, every 3rd year now gets a working mentor, usually a BNU alumni, who are currently employed in a top agency. They are tailored to each students chosen creative discipline, copywriter, art director, creative team, planning, or digital. They will work with you to help shape your book, teach you interview techniques to use, and how to negotiate agency networking. What will I study? On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems. We’ll encourage you to experiment and push your ideas and concepts and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process. You’ll only be taught by agency professionals both as dedicated tutors and visiting guests. They will help develop you as individuals, helping you think in different ways and voice your opinions for effect. You will gain a better understanding of people and gain insights into how they think, behave and act, through creative and strategic workshops, real live briefs, inspirational talks, agency visits, work experience and major competitions. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.