Course summary

Throughout the course students will learn the essentials of business and economics in the context of the Music, Entertainment & Consumer Tech industries. All modern businesses whether working in the creative sector or not engage with digital channels & entertainment content to engage customers and build loyalty. Learning how music, entertainment & streaming platforms build and attract consumers is therefore useful to inform all modern enterprises. Students will be introduced to the basic foundations of business with a focus on key vocabulary and frameworks and practical skills like understanding cashflow and market positioning. We will develop students’ academic study skills through the analysis of case studies from the entertainment and tech industries. Students will learn to research, critically analyse texts and construct arguments in written and oral forms as they investigate a series of case studies from the creative industries. Semester 2 provides students with a core module on Theories of Innovation, which introduces them to different frameworks related to how, when, where and why innovation happens. This module will help them understand some of the different tools and approaches available to contemporary businesses to navigate uncertainty and embrace the opportunities of a dynamic marketplace. Learnings from these modules will then be applied within two practical modules of the students choice building and developing an event, an artist project or a a simple digital product, like a song, NFT, video, app wireframe etc.