Course summary

This course is the natural progression from the HNC Graphic Design and enables further development and exploration of your studies to top-up your achievement to HND level. Students build on their prior learning to explore advanced typography along with design projects based around: corporate identity and advertising (for print and screen). Live/competition work is a major part of the programme. The course culminates in a negotiated final major project and exhibition. The aim of the HND Graphic Design is to enable you to develop conceptual, cultural, creative and practical skills and to encourage flexibility, knowledge, skills and motivation as a basis for future studies and career development. A large part of the course will stretch you in terms of cultural understanding and the interpretation of it in contemporary and historical design and although this course will give you a vocational training that will ready you for industry, it will also act as a tool to open your mind, make new associations in your environment and will make you begin to question the depth and originality of responses.