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Business and Management and Media Communications at Bath Spa University - UCAS

Bath Spa University

Degree level: Undergraduate

Business and Management and Media Communications

Course options

2023 - 20242024 - 2025
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Bath Spa University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Bring creative communication skills and commercial and social awareness together in this combined Business and Media degree.

  • Become a socially and commercially aware professional, ready for the world of business and media.
  • Bring creativity and innovation together to revolutionise how businesses everywhere communicate with their audiences.
  • Work with our in-house marketing company and innovation studio to gain on-the-ground experience.
Become a socially and commercially aware marketing and communications professional with this cutting-edge Business and Management and Media Communications degree. You’ll learn how to harness the media to address issues of diversity, representation and sustainability in the world of business, while meeting the needs of twenty-first century consumers through new digital technologies. As a business and media professional, you’ll need to be able to lead others into an inclusive and sustainable future. For this reason, you’ll explore the links between online influencers and consumer behaviour, between freelancing and festivals, and practise your skills in emerging marketing practices for immersive experiences. In your final year, you’ll join The Studio, the University’s city-centre innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company. By collaborating across the region’s business and arts sector, you’ll realise your vision for a more inclusive and sustainable world. Why choose this combination? Students on this combined course will benefit from the experience of two different disciplines. Bring your creativity to the business environment and learn to professionalise your creative practice. Become a solution-provider, business leader and communications innovator. As a graduate of our Business and Management and Media Communications degree at Bath Spa, you’ll develop practical skills in marketing, creative strategy, public relations (PR), innovative solution-finding (design thinking) and social media management – through the lens of inclusive and sustainable business futures. Over the course of your studies you'll have the flexibility to choose four optional modules in areas that are of particular interest to you, on topics such as leadership, events management, immersive marketing and social media ethics. You can also bring in modules from areas outside of this course if you want to explore issues around a particular theme. For example, you could work with students from across the University in areas such as music, fashion and festival production. You’ll bring together your social and commercial awareness with your deep-rooted knowledge of business and media, to work on campaigns, business and strategy reports, podcasts and videos with our industry partners. Combined Honour Awards At Bath Spa University many of our undergraduate programmes can be combined, so you don’t have to limit yourself to one subject. If you choose to study a combined award then in Year One you’ll start by studying both subjects in equal depth, then from Year Two you can choose whether to continue with an equally joint course, or a Major/Minor route.

Modules

Year one - Gain a broad understanding of today’s business and media environments – trends in commercial thinking, audience and consumer research, the importance of data in business, and issues such as gender, diversity and identity in today’s media industries. You’ll learn to think differently about business and media alike, which lays the foundation for you to innovate in your second and final years. Year two - Focus on the inner workings of businesses and advertising and communications practices. Choose from a range of modules in areas such as festivals, events, marketing, entrepreneurship, human resource (HR) management, law and accounting. You’ll learn online influencer and branding practices, identifying opportunities to revolutionise how media creators communicate with audiences. You’ll also learn web design skills and start to adopt business techniques to solve problems. Year three - Look ahead to your life after graduation. In your final year, you’ll work beyond the borders of the University, focusing more on practical applications for your business and communication skills. Depending on your module choices, you may choose to work directly with an employer on a business challenge, create and launch a creative project such as a festival or event, or develop and pitch a business plan. You’ll also get to join The Studio, our innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company.

Assessment method

Your assessments are designed to help you build a portfolio that you can take into your career. On some modules you’ll produce digital media campaigns, podcasts and social media content, while elsewhere you’ll deliver presentations and work on group projects, computer-based simulations and business strategy reports.

How to apply

25Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
NP19
Institution code:
B20
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Student Outcomes

Operated by the Office for Students
81%
Employment after 15 months (Most common jobs)
94%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £15930 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business and Management and Media Communications at Bath Spa University - UCAS