Brand Leadership at University of East Anglia UEA - UCAS

Course summary

Overview Kick-start a fast-moving career in branding with this unique master’s course. From Chanel to Nike, Tesco to Tesla, Disney to Extinction Rebellion… organisations today invest massively in branding, to attract and keep customers, employees and influencers. Companies need the brightest people to help build their brands. With this course, you can be one of them. Our students go on to work for businesses like Unilever, Nestlé, Google and TikTok – and for creative agencies like Superunion and Saatchi & Saatchi. Through the year, you’ll learn the theory of branding – and put it into practice on live projects for real clients. You’ll gain all the skills, frameworks and experience you need to start a spectacular career at the cutting edge of business – in branding. About This Course On this course you’ll learn how to excel in the world of branding. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too. The course blends theory with practice, and gives you the chance to build your knowledge and skills through working with real clients. Throughout all our activities, we emphasise developing your soft skills such as communication, decision-making, team working and leadership. We typically take 20–30 students from around the world and we like to have a mix of ages and experience. Some students come directly from university with a management degree, a real passion for branding and some work experience. Others have several years’ experience in industry and may be looking to take their branding career further or change direction. Whatever your background you’ll work closely together as a group – our students call it the ‘brand family’. The course has become well known in the industry for creating great graduates, and our branding contacts regularly offer internships and jobs to our students. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

Modules

Core modules: brand and leadership; brand now; brand; digital and technology; brands and strategy; brands in action; dissertation; frontiers of branding; innovation and organisational transformation; understanding research for brand leadership.

Assessment method

Dissertation.


Entry requirements

Upper 2nd Class Honours degree (2.1) or equivalent with a minimum of 25 percent of overall assessment in business, management or economics required; or, a degree in another subject, plus 3 years of experience in marketing or strategy. All applicants who are not a British national and/or whose 1st language is not English will need to demonstrate a suitable level of English language proficiency. This is equivalent to an IELTS 7.0 overall, with a minimum of 6.5 in all 4 components.


Fees and funding

Tuition fees

England £16850 Whole course
Northern Ireland £16850 Whole course
Scotland £16850 Whole course
Wales £16850 Whole course
International £22300 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

A number of Norwich Business School scholarships are available for UK/EU/international student offer holders, from £4,000 to £8,000; these are awarded taking into consideration background and exceptional academic ability, which is expected to be above and beyond our normal admissions requirements.

Brand Leadership at University of East Anglia UEA - UCAS