Course summary

This is possibly the most exciting time to be entering the music industry with the digital opportunity bringing a renewed optimism and five years of solid revenue growth. Young, ambitious and skilled new entrants are better placed than most to prosper in the new global streaming economy, with many of the rules yet to be written. The skills you will learn at LCCM including social media marketing, building an audience online with growth hacking, artist branding and data analysis are much in demand. This one year course will introduce you to three ‘in-demand’ employment pathways developed in partnership with industry: • Music Business Administration • Digital trends and the streaming economy • Event Management and Promotion Studies at Level 4 aim to get you work-ready with knowledge of the underlying concepts and principles of the sector, developing an entry-level understanding of: • the key sectors and organisations within the UK and International music industry; • the history of technological developments in the context of communications and culture; • the economics of entertainment content platforms; • the importance of intellectual property and the various revenue streams generated by its exploitation; • the cultural, social and musical history of the post-war period to the modern day. • An introduction to event management and a chance to stage an event, promoting and delivering it to a live and/or online audience. Throughout the course you will be encouraged to collaborate with your peers and students on other degrees at LCCM. As you find yourself surrounded by talented, creative and ambitious musicians, writers and entrepreneurs you will be given opportunity and support to help put what you are learning into practice in the real world. This will be matched with industry opportunities including an optional work placement unit at Level 6. Being in the heart of London, we have the closest links to Industry and have dedicated staff looking to match students with opportunities from our partners and industry network.