Goldsmiths, University of London has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.

The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.

We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

What will you study 1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour. 2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing. 3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing. 4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise. Placements

Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

Study Abroad

Through the Erasmus programme or the new Turing scheme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.

Please note the BSc Marketing only accepts applications for first year entry.

Modules

Year 1 (credit level 4) In your first year, you will take the following compulsory modules: Introduction to Marketing Strategic Management Identity, Agency & Environment 1 Foundations of Economics 1: Theories Marketing Management Identity, Agency & Environment 2 Foundations of Economics 2: Business Applications Finance and Accounting Year 2 (credit level 5) In your second year, you'll complete the following compulsory modules: Consumer Behaviour Marketing Communications My Career Strategy Brand Management Goldsmiths’ Social Change Module Market Research and Consumer Insight You'll also choose an optional module from a list approved annually by the Institute of Management Studies, or a relevant option from a different department. Year 3 (credit level 6) In your final year, you'll take the following compulsory modules, as well as a 30-credit Capstone module and an optional module from an approved list. Marketing Strategy Consumer Culture Digital Marketing and Social Media Coding and Data Analytics Innovation and Product Development Capstone option You'll be given the opportunity to choose your capstone experience. Building upon the range of knowledge and skills acquired throughout the programme, the capstone experience is a multifaceted piece of work that culminates your academic and intellectual trajectories at Goldsmiths. The approved list of options (published during the Spring term of year 2 - level 5) is designed so every student can find a fit for their interests, skillsets, and future aspirations. For example, you could choose between the following capstone experiences: Consulting Entrepreneurial Planning Performing in Organisations Research and Analysis Optional modules You'll be invited to choose optional modules towards the end of Term 2 for the following year. You can choose modules run by the Institute of Management Studies or other departments such as ICCE, Psychology, or Sociology. Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. The full list of optional modules will be available upon request. Please note that due to staff research commitments not all of these modules may be available every year.

Assessment method

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N500

Institution code:: G56

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - BBB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM

Access to HE Diploma - D: 30 credits

Scottish Higher - BBBBC

Scottish Advanced Higher - BBC

International Baccalaureate Diploma Programme - 33 points

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H2, H2, H2

T Level - M

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	With a 6.0 in writing and no element lower than 5.5

Student Outcomes

Degree level: Undergraduate

Marketing

Course options