Course summary
Discover how to do business on a global scale by understanding how marketplaces operate and learning to market effectively by predicting customer behaviour. Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. As part of this course, you’ll:
- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
- Learn how to understand the thought processes behind every consumer purchase
- Develop the acumen for business management so you can oversee finance, economics, accounting and people
- Test your marketing skills against simulated challenges in our business simulation suite
- Work alongside expert teaching staff with extensive professional marketing and business experience
- Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour
- Enjoy guest lectures by industry leaders
- Professionally recognised course
Modules
Year 1 Core Modules:
- Understanding Markets & Customers
- Data Analytics & Management
- Accounting & Finance for Managers
- Managing Organisations & People
- Global Economic Awareness
- Business in Action
- Managerial Decision Making
- Operations & Supply Chain Management
- Sustainable Marketing Planning
- Developing Professional & Employability Skills
- Market Analysis
- Business Finance
- Strategic Marketing
- Business Strategy
- Governance, Ethics & Corporate Social Responsibility OR Work Placement
- Digital Strategy OR Contemporary Brand Management
- Strategic HRM for Leaders
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
GCSE/National 4/National 5
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE