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Advertising, Marketing and the Media at University of Essex - UCAS

University of Essex

Degree level: Postgraduate

Advertising, Marketing and the Media (Taught)

Course options

2024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation. Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India. You explore topics including:

  • Recent developments from actor network theory on market devices
  • Concepts of advertising, marketing and consumption
  • Contemporary marketing and management
  • Media and communications
  • Developing brand cultures
  • You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.

Modules

You can tailor your learning experience with a choice of optional modules. More information and these can be found on the University of Essex website.

Entry requirements

Entry requirements for this course can be found on the course finder on the University of Essex website – www.essex.ac.uk

Fees and funding

Tuition fees

England £10000 Year 1
Northern Ireland £10000 Year 1
Scotland £10000 Year 1
Wales £10000 Year 1
Channel Islands £10000 Year 1
Republic of Ireland £10000 Year 1
EU £21700 Year 1
International £21700 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Fees displayed are for 2024-25 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee. Tuition fees may be subject to annual increases in each year of study in line with inflation.
Advertising, Marketing and the Media at University of Essex - UCAS