Digital Marketing and Data Analytics with Placement Year at York St John University - UCAS

Course summary

Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them. Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world. You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results. The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs. We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices. Thank you for reading. For more information, please visit our website.

Modules

Modules Compulsory modules: Practising Responsible Business Behaviours This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate, we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. This module aligns well with the mission of the PRME (Principles for Responsible Management Education) (PRME) initiative to inspire and champion responsible management education. The challenge in this module of applying ideas from a complex ongoing debate to contemporary business and societal issues will support students in the development of both academic and employability skills. Principles of Marketing The aim of this module is to provide students with the knowledge of the theory and operations related to marketing. The ability to recognise and meet customer needs is an important factor in the success of organisations, whether they be in the public, private or voluntary sector. This module provides an understanding of how organisations can identify and address the needs of internal and external stakeholder. It also provides an introduction to specific marketing concepts like the marketing mix. Students will be exposed to the wider understanding of the definition of marketing, the role of marketing, its functions and different concepts which can aid a marketing practitioner with a focus on the application and adaptation of the marketing theory. Website Craft and Creation This module contributes to the knowledge base of students in relation to relevant technique skills needed for this programme. It aims to provide an opportunity for students to learn how to develop the front end web-authoring skills. This module builds foundations for a year two module consumer behaviour and a final year module eCRM and web analytics. Business Analytics and the Blockchain The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques. Developing Analysis Techniques Mathematical and statistical skills are essential for various academic programmes. This module introduces essential quantitative methods for modelling and analysing financial data. In addition, statistics and probability concepts will be discussed and applied to various events. These theories will then be used to analyse practical situations and contribute to obtain necessary information for problem solving.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

Course code:
N118
Institution code:
Y75
Campus name:
York St John University
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £13000 Year 1
International £13000 Year 1

Additional fee information

For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.
Digital Marketing and Data Analytics with Placement Year at York St John University - UCAS