Course summary

Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment. We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications. Why study this subject? Studying this degree will help you gain a comprehensive understanding of the role of marketing, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world. We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. Why study at Buckinghamshire New University? Our industry-experienced academics have specifically designed this course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. You’ll develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace. Some of the companies we have worked with include large businesses such as Hovis, Percy and Reed, and Sacla as well as not for profit organisations including Bucks Mind and One Can Trust. Whatever your area of interest, we have you covered. Our lecturers work hard to ensure that you can develop your interests and abilities. From the core theoretical knowledge needed to excel to the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach projects. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning. Recent graduates have gone to work for Premier League football clubs, Formula 1 racing teams and various global media communications agencies. What are my career prospects? Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible. Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.