Course summary

Our Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications. The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree. By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website. ‘Placement Year’ and 'International Experience Year’ options are available for this course. You will have the opportunity to fully consider these options when you have started your course at Bangor and can make an application for a transfer onto such a pathway at the appropriate time. You can find more information about these options on our website and if you have any questions, please get in touch. INTERNATIONAL STUDENTS: If you are an international student your recommended route of study for this degree is through our International College. Successful completion of Year 0 of the equivalent International programme guarantees entry to Year 1 of the same Bangor University degree programme. Through this route, Year 0 is delivered at Bangor University International College (BUIC) located at the heart of our University Campus and run by our partner, Oxford International Education Group. For more information, visit: www.bangor.ac.uk/buic/